Learn how to find, purchase, and qualify estate planning wills and trusts leads as a legal practitioner.
Wills and trusts leads are key for attorneys focused on estate planning, as many Americans lack formal plans for asset distribution and guardianship. This gap creates strong demand for legal guidance and services.
These leads often involve individuals or families seeking to create or update legal documents such as wills, living trusts, or healthcare directives. Attorneys can offer essential support in helping clients secure their legacies and protect dependents.
The percentage of American adults with an estate plan (which includes wills and trusts) saw a notable decrease in 2024. According to a Caring.com survey conducted in late 2023, only 32% of Americans reported having an estate plan in place for 2024, down from 38% in 2023. This marks the first decline in estate planning rates observed since 2020. Projections for 2025 suggest a further decline, with only 24% of surveyed adults reporting having a will and 13% having a living trust. Some sources cite slightly different figures, with one survey finding only 26% of Americans have an estate plan as of April 2024. A significant portion of Americans who lack a will cite procrastination or the belief that they don't possess enough assets. In Caring.com's 2024 survey, 40% of respondents without a will stated it was because they felt they didn't have sufficient assets to justify creating one. Another common reason cited in a 2024 study was procrastination, mentioned by 43% of respondents without a will. Notably, 35% of those citing insufficient assets as the reason for not having a will are parents with children under 18.
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